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Manager - Demand Generation

Role Brief:

2 to 5 years experience in generating new leads and qualifying them through direct conversations with prospects preferably from analytics industry. 

Brief about Fractal:

Fractal Analytics is Leading Fortune 500 companies to leverage Big Data, analytics, and technology to drive smarter, faster and more accurate decisions in every aspect of their business.


  • Identify new opportunities with organizations/Lines of Business and their key decision makers in need for analytics services.
  • Articulate Fractal’s differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions 
  • Formulate and lead various marketing and sales campaigns to achieve business goals
  • Qualify prospects on Budget, Authority, Needs and Timelines
  • Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations
  • Successfully leverage ideas across clients and industries to formulate the best practices and creative thinking to generate new sales leads
  • Partner closely with Sales leads to move opportunities towards closure
  • Partner with sales leads to move the sales process in a consultative fashion and work with delivery team, to move leads to RFPs. 
  • Support RFPs by offering insights into new business partner’s development prospects
  • Engage prospects through nurturing campaigns in order to maintain top of mind recall for Fractal


Must-Have: Min 2 yrs experience in generating new leads across the globe from analytics/solution selling background.

Good to have: Detailed knowledge of Retail / Travel & Hospitality / CPG industry 


MBA (preferred) OR equivalent OR Graduation degree (minimum)

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