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Manager, Demand Generation

About Fractal Analytics

As a global analytics firm that helps Fortune 500 companies gain competitive advantage through a deep understanding of consumers and better data-driven decisions, we help deliver insight, innovation, and impact through predictive analytics and visual storytelling.

And, as a place to work, we are a Glassdoor open company, with a focus on learning and growth. We have strictly banned the use of the word ‘resource’ and reinforce the value of ‘Respect and Fairness’. In fact, we were recently recognized as ‘India’s Best Company to work at in 2017’!


  • Identify organizations/Lines of Business and their key decision makers in need for analytics services 
  • Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical 
  • Articulate Fractal’s differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions 
  • Formulate and lead various marketing and sales campaigns to achieve business goals
  • Qualify prospects on Budget, Authority, Needs and Timelines
  • Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations
  • Successfully leverage ideas across clients and industries to formulate the best practices and creative thinking to generate new sales leads
  • Partner closely with Sales leads to move opportunities towards closure
  • Push Fractal’s frontiers through thought leadership and innovation in prospecting and demand generation activities
  • Client Relationship Management
  • Partner with sales leads to move the sales process in a consultative fashion and work with delivery team, to move leads to RFPs. 
  • Support RFPs by offering insights into new business partner’s development prospects
  • Engage prospects through nurturing campaigns in order to maintain top of mind recall for Fractal

Experience & Qualification

  • S/He must have extensive experience in generating new leads and qualifying them through direct conversations with prospects in the Retail / Travel & Hospitality / CPG domains and preferably have experience in selling analytics / professional services.
  • Excellent written and verbal communication skills and ability to get cold prospects interested in conversations
  • Flexible and collaborative approach to performing his/her responsibilities across time zones
  • Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals
  • Analytics/Market Research industry experience

Education: MBA (preferred) OR equivalent OR Graduation degree (minimum) with consistent performance throughout professional career

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