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Senior Consultant, Digital Analytics

Responsibilities:

  • Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.
  • Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including Social Media.
  • Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

Qualification & Experience:

  • 4 to 6 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics
  • Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview
  • Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails
  • Ability to understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectiveness
  • A/B Testing
  • Understand Attribution Modeling and what helps in Conversions
  • Knowledge of database and data warehouse/data lake – Oracle, SQL Server, IBM DB2
  • Reporting and Dashboarding – Tableau, Qlikview, Spotfire, PowerBI
  • Tag management – Testing whether tags are present in websites and adding codes
  • Social Media Marketing – Getting data from social media tools and analyzing them
  • Working with Ad Agency tools like Sizmek, Adwords
  • Competitive Intelligence tools like SEMRush or Conscore
  • Analyzing traffic and leads from Mobile devices
  • Modeling techniques using SAS or R
  • Customer segmentation and targeting using advanced analytics techniques

Tools/Software: Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS

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