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Engagement Manager, Marketing Effectiveness

Position Summary: -

  • Engagement Manager in Marketing Effectiveness team is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically and lead large teams and client engagements.
  •  This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem-solving in the area of marketing effectiveness, CRM and Digital media Analytics.
  • The key focus of this position will be around leading delivery teams in influencing the customer decision journey, improving Customer Experience & Retention using cutting-edge analytical methods and business intelligence Position Expectations.
  • Develop the integrated marketing effectiveness Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and cutting edge methodology.
  • Leads team in the data synthesis process, solution designs and creation of actionable insights, implications, and recommendations to address client's business issues and /or identify opportunities in the areas of marketing optimization, pricing analytics, social/digital analytics.
  • Participate in the sales process to scope client needs and frame up Fractal's approach.

The Person :

  • 7 + years of experience in analytics consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics.
  • People Management with at least 3+ years of leading large team and working across cross-cultural teams.
  • Working knowledge of any of the BI tools such as Spotfire or Tableau - Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions
  • Selects from a range of analytic methods to design and conduct analysis appropriate to each project.
  • Should be good in SAS R, SQL, good to have as site catalyst, radian6 etc.
  • Knowledge of variety and advanced analytic and research approaches, including - marketing mix models, price/promotion models, SEM, segmentation, forecasting, machine learning, good visual storytelling skills.
  • Good Thought Leadership & ability to structure & solve business problems, innovating, where required. Must have the ability to adapt to changing business priorities in a fast paced business environment
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