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Senior Consultant, Marketing Analytics (Media Mix Modelling)

Job Responsibilities

At Fractal, an Analytics Practitioner would use Data mining, mapping, harmonization, and statistical modelling to solve business problems for Fortune 500 companies across the globe. Develop and implement analytical processes and solutions that generate actionable insights for the client.

  • Delivering Insight, Impact, Innovation
  • Understand business requirements and translate those into deliverable
  • Identify and eliminate possible obstacles and identify alternative solutions
  • Effectively communicate business, technical and product information at all levels
  • Completely hands-on with work and ready to thrive and excel in a really challenging environment

The ideal candidate will be/ have:

  • Project management skills to manage multiple stakeholders, and cope with changing requirements. 
  • Should have capability to design the analysis, as well as drive its usage and prove value to the business.
  • Should have influenced decision making by presenting recommendations/ insights
  • Modeling experience – MMM (Media mix modeling), Marketing analytics, customer segmentation, Churn analytics etc.
  • Experience in analytics techniques like segmentation
  • Experience in working with SQL/SAS/R.
  • The candidate should be comfortable working with large datasets
  • Experienced in dashboard creation and visualisation
  • Experienced in analytics techniques such as segmentation
  • Ability to work in an unstructured environment with changing tech requirements
  • 3+ years of experience
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